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the selling process

Step 1

Pre-Listing consultation

  • Overview of Current Market Conditions
  • Comprehensive CMA — Current Market Assessment
  • Discuss pricing strategy
  • Outline Marketing Plan
  • Seller goals and Expectations
Step 2

Pre-Listing preparations

  • Provide a room by room check–list of what needs to be done
  • Assistance with coordinating professionals to do repairs, paint, etc.
  • Professional photography
  • Preparation of marketing materials
  • Print and web marketing created
  • Review required listing paperwork
  • Discuss procedures and showing instructions
  • Sign install scheduled
  • Agent and Public Open Houses scheduled
  • Pre–List marketing via social media
  • Internal marketing among Keller Williams Perimeter Agents
Step 3

Listing Launch

  • Sign and lockbox installation
  • Comprehensive CMA — Current Market Assessment
  • Delivery of marketing materials to your property
  • Upload all listing data and related attachments to FMLS
  • Just Listed release to Client Database
  • Website marketing release
  • Social media release
Step 4

On the Market

  • Agent and Public Open House promoted and conducted
  • Screen and qualify prospective Buyers
  • Continually update and execute new and existing marketing initiatives
  • Provide information and marketing materials to prospective Buyers and Agents
  • Re–print and supply marketing materials as needed
  • Co–ordinate showings of the property
  • Gather feedback from Agents and Buyers after a showing
  • Immediate updates released as required to all advertising and listing info
  • Immediate updates with regards to sales and new listings in the area
  • Constant review of market conditions to ensure property remains competitive
Step 5

when the offer arrives

  • Evaluate and discuss both the pro’s and con’s of all Offers
  • Contact Buyer’s Agent to discuss qualifications on Buyer and Offer details
  • Negotiate all Offer’s on the Seller’s behalf after thorough discussions
  • Obtain signatures from all parties to bind the Offer of Purchase and Sale
  • Prepare and convey any counter Offers, waivers, amendments and acceptances
  • Once an Offer is accepted the paperwork will be delivered to all parties
  • Record and place Buyer’s deposit cheque into Brokerage trust account
  • Discuss whether to continue to show property or not show (only on a conditional sale)
  • Change status of listing
  • Co–ordinate Buyer’s inspections and appraisals as required
  • Assist Seller with any further negotiations following inspections


Dan has always been helpful, knowledgable about the buying/selling process and the area. He is prompt about showing properties to us. We are grateful that he is on our side in the real estate process.


UI Designer @Google

Dan is extremely knowledgeable and professional. The advice and help that he gave through every step of the process was invaluable. He was always available and responsive to our needs. If any work is needed to prepare your home for sale Dan has a network of trusted trades people that he can  recommend. Over the years I have used several real estate professionals and Dan is by far the best that I have ever had the pleasure of working with. I wholeheartedly recommend Dan.


Alpharetta, GA

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